Performance marketing analytics project

Ad Performance Dashboard & ROAS Analyzer

Analyze spend, leads, sales, revenue, ROAS, wasted spend, and campaign optimization opportunities from manual sample campaign data.

ROAS CPL CPA Wasted Spend Optimization Plan

Campaign Data Input

Manual campaign data

Add fictional or sample campaign rows, load the demo data, then export a client-ready local report.

KPI Summary Cards

Account performance snapshot

Load demo data or add campaigns to generate paid advertising metrics.

Performance Table

Campaign-level results

Metrics are calculated locally from the campaign rows below.

Swipe table sideways to view all metrics.

Platform Campaign Name Spend Revenue Leads Sales CTR CPC CPL CPA ROAS Status

Platform Comparison

Google Ads vs Meta Ads

Compare spend efficiency, lead volume, sales volume, and revenue by platform.

ROAS Analyzer

Return on ad spend

Funnel Performance Summary

Conversion flow

CPL & CPA Analyzer

Acquisition cost quality

Wasted Spend Detector

Risk findings

Flags are based on spend, ROAS, CPA, lead volume, and sales outcomes.

Action Recommendations

Practical next moves

Recommendations are rule-based and generated locally from the entered data.

7-Day Optimization Plan

Weekly improvement workflow

Use the plan as a structured review checklist for sample campaign analysis.